ALAK
ALAK喺一個源自法國嘅身體個護品牌,緻力於令用戶響使用産品嘅過程中,打開自我同身體嘅對話窗口,幫女性繫洗浴過程中獲得全身心嘅療愈,從身體護理開啟悅己之旅。我哋提取品牌關鍵詞“肌膚療愈、悅己、法式感性”,創造佐一個視角上可以傳遞舒適觸感嘅毛絨感包裝,當你見到一d毛茸茸材質嘅時候,就會自然感覺到一種被包裹、擁抱嘅安心感,成個人都鬆曬!另外,我地做佐一個真繫可以摸到嘅毛絨標,提高品牌辨識度同埋用戶嘅氛圍感知度,瓶身嘅標誌圖案同內包版式都做佐同款毛絨風格處理,結合埋簡約淡雅嘅淡奶色通體配色,成個法式感性氛圍即刻出曬黎啦,舒服到冇曬嘢講。Enter the content you’d like to convert here. ALAK is a French-inspired personal care brand dedicated to helping users open a dialogue between themselves and their bodies as they use its products. We aim to enable women to experience holistic healing during their bathing routines, embarking on a journey of self-care that begins with body care. Drawing inspiration from the brand’s key themes—“skin healing, self-pleasure, and French sensibility”—we’ve created packaging with a plush, velvety texture that conveys a sense of comforting touch. When you first lay eyes on this soft, fuzzy material, you’ll naturally feel a sense of security, as if being gently wrapped and embraced—leaving your whole body utterly relaxed! Additionally, we’ve incorporated an actual, tangible plush label to enhance brand recognition and elevate users’ sensory experience. The logo design on the bottle and the internal layout have also been styled in the same plush-textured aesthetic. Combined with a simple, elegant light-milk-colored palette throughout, the entire package instantly exudes that quintessential French sensibility—a comfort so profound it’s almost beyond words.
- 项目品牌設計
- 时间2024年10月
- 参与人员平面設計:Jimmy
建模渲染:柔柔 Jimmy
美術指導:Holiday 數數