品牌設計

Lavy 萊威係一個誕生於瑞士嘅藥妝級個護品牌，透過極簡配色同設計突出品牌嘅專業度以及功效性。一個由紅色實驗性圓點為錨點嘅設計靈感元素，模擬喺顯微鏡下放大後嘅活性細胞分子，我哋希望透過微觀嘅觀察視角體現對消費者專業性同極致化嘅關注，提供安全、溫和、零添加嘅強功效型個護體驗，喺每款產品嘅視覺應用上，我哋將圓點概念延申至文字標誌及各類可視化概念圖，從每一個 “ 點 ” 嘅細微關注出發，將目標擴散至肌膚狀態嘅最終改善同解決過程，同時整套系列融入咗統一嘅視覺衝擊色，塑造品牌超高辨識度同強記憶性。 Lavy is a Swiss-born cosmeceutical personal care brand that emphasises professionalism and efficacy through minimalist colour schemes and design. The design inspiration centres on a red experimental dot, representing active cellular molecules magnified under a microscope. We aim to convey a professional and meticulous focus on consumers through a microscopic perspective, offering a safe, gentle, and additive-free personal care experience with powerful efficacy. We extend the dot concept to the visual application of textual logos and various visual concept diagrams in each product. Starting from the detail attention on every ‘dot,’ we expand the focus to the ultimate improvement and resolution of skin conditions. Meanwhile, the entire series incorporates a unified visual impact colour, establishing the brand's high recognisability and strong memorability.